Digital Marketing Course in Bangalore - upGrad (2023)

    Overview

    Being a metropolitan city and the Silicon Valley of India, there is no dearth of demand for digital marketing professionals in Bangalore. From small companies to large ones, from B2B organizations to B2C ones, everyone needs the exposure and transaction gained through digital marketing. With the skills learned from upGrad’s Digital Marketing course in Bangalore, you can plenty of options when it comes to how and where you want to work. The first is with an organization wherein you are a part of their internal digital marketing team. These are lesser paid positions since digital marketing is only a part of what the organization does and not the main task. There is also no variety since you are associated with one company only.

    The second option is to work with a digital marketing agency. Here, you’ll be paid better and there will be more variety as well since the agency will cater to a wide variety of individual clients and companies who will outsource their digital marketing efforts. The first 2 options operate within 9-5 and would normally require you to commute unless you manage to land a remote position.

    The third option is to work as a freelancer and take on independent work of your own. This path is fraught with a lot of hard work in the beginning since you might have to work with lesser-paying clients in the beginning as you build up a portfolio and gain work experience. This path, however, offers the most flexibility and freedom in terms of where and when you work. So, if these things are integral to your working style, then going freelance might be the path for you.

    The final option is to start your own digital marketing agency. This can happen organically as well when you become a freelancer and start hiring people to work under you. If you are of an entrepreneurial spirit, then this option would be for you. Remember, though, that growing and sustaining a business is a tough challenge and entrepreneurship is not as glamorous as it seems. Prepare to carve your nerves to become tough like steel.

    Whichever option you choose, you’ll be able to thrive in them all in Bangalore. The work culture of the city will support you. However, you’ll need to have a strong foundation in digital marketing for the same and upGrad’s Digital Marketing course will help you to refine your basics and more.

    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:

    Ideal educational qualifications:

    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

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    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

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    Falguni Vasavada-Oza

    Professor

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    Sakhee Dheer

    Digital Marketing and Analytics

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    Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.

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    Vishal Jacob

    Principal Consultant

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    Jaideep Prabhu

    Professor

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    Dhaval Doshi

    Founder

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    Siddharth Deshmukh

    Professor

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    Rajneesh Krishna

    Professor

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    Sujoy Golan

    Vice President and Head of Marketing

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    Anita Basalingappa

    Professor

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    Digital Marketing Course in Bangalore - upGrad (56)

    Overview

    Salaries for digital marketing depend on your position, just like they do in any other field. Here are the average salary numbers, though:

    For an experienced professional: INR 10 LPA
    For a mid-level professional: INR 7.93 LPA
    For an early career professional: INR 4.93 LPA
    For a fresher: INR 3.10 LPA

    These numbers are not set in stone. If you provide enough value to the company and deliver results, there is no reason why you won’t be paid any higher. All in all, digital marketing is a course of the present and future with endless opportunities for those who are creative and willing to work hard.

    Since you’ll be receiving over 400 hours of learning, you’ll be well on your way to climb the various rungs of the digital marketing career ladder. You’ll first begin as a trainee/ intern. If you display promise and potential, you’ll be absorbed in the company as a Digital Marketing Analyst. 2 more years working and learning in this position will propel you to the post of Digital Marketing Expert. After this, you’ll merge your skills with management to become a Digital Marketing Assistant Manager or Team Lead. This position is achieved after 5 years of experience and working. Instead of actively creating the campaigns, you will be crafting strategies for them, coordinating, collaborating, forming and handling relationships.

    After the 8th year of working, you’ll be further promoted to the position of Digital Marketing Manager wherein you’ll perform the same tasks you did as an Assistant Manager, but at a much larger scale and with a greater number of teams. The next rung on the ladder for you is the position of a Digital Marketing Strategist. It will be your core responsibility to be abreast of the latest and possible future trends so you can come up with the right strategy for your clients. The analysis of your implementations will also play a crucial role here.

    Finally, if you’ve stuck out through all these years and experiences to gain knowledge, results, and professionalism, you’ll be well on your way to becoming the Chief Marketing Officer. Congratulations!

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject

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    Regular 1-on-1 interaction with Industry Experts

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    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments

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    Dedicated Student Success Mentors

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    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience

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    Networking with Industry Experts & Peers

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    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities

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    Job Placement Assistance

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    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

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    Over 100 Careers transformed

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    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

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    Digital Marketing Tutorial: A Step-by-Step Guide

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    Step 2

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    Student Reviews

    Digital Marketing Course in Bangalore - upGrad (101)

    Digital Marketing Course in Bangalore - upGrad (102)

    Sushmita Das

    Vice President, Exigent Group Limited12 years experience

    This course actually helped me move from being a general manager to vice president. The content was exciting. I actually implemented what I learnt through case studies in my day-today work.

    Digital Marketing Course in Bangalore - upGrad (103)

    Digital Marketing Course in Bangalore - upGrad (104)

    Detailed Review

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    Deepak Sagadevan

    Principal Consultant - Digital Business Services, Infosys12 years experience

    The course cuts across the framework, tools, technologies and use cases across all aspects of digital marketing with some fine industry examples explained by marketing leaders of top brands.

    Digital Marketing Course in Bangalore - upGrad (111)

    Digital Marketing Course in Bangalore - upGrad (112)

    Detailed Review

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    Sanjay Nirwan

    Healthcare Communication & Digital Strategist, MediaMedic Communications18 years experience

    The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy, I found the course really excellent.

    Digital Marketing Course in Bangalore - upGrad (115)

    Digital Marketing Course in Bangalore - upGrad (116)

    Detailed Review

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    COURSE CURRICULUM

    How many specialisations can I choose?

    You can choose up to 4 specializations. Choosing one specialization is mandatory and is part of the base program experience, which is priced at ₹87,750 + taxes.

    How is this digital marketing certification different from others?

    • It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 4 specializtions. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
    • PG certification and alumni status of MICA, one of the leading colleges for marketing in Asia.
    • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this program.
    • 10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc.
    • 10 extensive projects where you get your hands dirty and get one-on-one personal feedback.
    • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc.

    What kind of certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual program completion certificate.

    In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing and Communication using Facebook organic and paid strategies.

    This certificate also prepares you for Google, Facebook and HubSpot certifications in the market.

    How much time do I need to spend to do well in this course?

    This program will require 7-9 hours of engagement per week, which is flexible, for the duration of the program ( 5 months).

    Overall, this program will have 50 hours of video content (~ 2.5 hours per week) broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions and online and offline meetups.

    Can I learn Digital Marketing through this certification program from my city?

    This Digital Marketing certification program has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online. However, there are networking sessions and student meetups organised in major cities every 3 months.

    How do I know that this program’s curriculum is the best?

    This curriculum does not only involve a deep dive into various marketing channels but also teaches you how to:

    • Strategise Digital Marketing and Communication campaigns
    • Develop brands that your customers can connect with within the digital world
    • Identify and plan the use of relevant digital channels
    • Budget and allocate financial and human resource across channels

    How do all the industry collaborations add value to this Digital Marketing Certification Course?

    In line with our mission to develop extremely industry-relevant online programs for working professionals, we have involved leading industry professionals at every stage of the program development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents.

    Our industry network has helped us develop and deliver most industry-relevant content and case projects.

    What kind of real industry projects are part of this online Marketing Course? How would these real industry projects help me?

    This program contains 10 case studies co-designed with industry and domain leaders in Digital Marketing and Communication. Further, there are 10 industry projects that will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

    How would these real industry projects help me?

    Our programs have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

    Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

    Post this program, these will serve as a portfolio of projects you can illustrate to your potential employers.

    CAREER SUPPORT

    What kind of career support can I expect from this course?

    Our host of industry partners will receive a detailed profile and program performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.

    This program has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programs are the two key reasons why a number of top companies are interested in offering exciting opportunities.

    PAYMENT

    How much do I need to pay for this course?

    The total fees for the course starts from ₹87,750 + 18% tax. You can avail a 0% EMI option with a monthly installment of ₹14,624 per month and a down payment of ₹15800 to block your seat.

    What is the 0% EMI offer?

    With the 0% EMI offer, you can pay for the course in 6 installments, with no extra charge. We have a finance partner to offer you an EMI of ₹14,624 for a duration of 6 months. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.

    How much do I pay to block my seat after I get shortlisted for the Digital Marketing Certification?

    You will need to pay ₹15800 to block your seat once you are shortlisted for the program.

    Is there any deferral or refund policy for this program?

    Refund Policy: (Programs without prep-session component)

    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the fee paid at any time before the cohort start date by sending an email request to your Student Mentor and Admissions Counselor with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 15 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

    Deferral Policy: (Post Program Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

    Deferral Policy: (Pre Program Commencement)

    • If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
    • However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
    • The fee applicable to the deferred student will be as per prevailing fee for the batch student has opted to defer to (No additional deferral fee is required to be paid). The student shall be liable to pay the differential program fees between the two cohorts if any.
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